The PS3 Baby Commercial was a commercial created and aired in 2005 to advertise Sony's 3rd home video game console the Playstation 3.
Because of the fact that Sony and their branding of Playstation has always been infamous for being unnerving and obscure, this commercial is part of their own grand tradition, and this has even gotten a following online likewise.
Plot[]
It starts out with the Playstation logo making the synthesized whoosh sound.
It then cuts to a white room being lit up with a baby doll on the left side of the room, and a Playstation 3 console on the right side. It then zooms individually on the PS3 and the baby while hearing noises of babies cries ambient in the background.
The baby doll's eyes then open and it coos at the PS3, which it is seen very up close in the next shot.
It shows the baby doll turning over to the PS3, and then beginning to laugh normally like a baby, and then laughing like a grown man. It then wheezes as its arms raise, and then it shows a close-up of launch titles playing in its eyes as its crying real tears until the tears get sucked up and its eyes turn red.
The PS3 raises and the baby says, "Mommy Mommy!" The PS3 is then shows in a close-up shot with the text, "Play beyond." at the bottom of the screen.
It then ends with the PS3 logo in a black background with synthesized cave sounds.
Goofs[]
- The position of the baby's arms is different, and its eyes is closed from the shot of it zooming in up close on the PS3 and the baby individually, and then the shot of it's eyes opening. Which its mouth is closed in the second scene.
- The scene of the white room is a stock photo on the internet.
Editor's Notes[]
FX/SFX: A white room, 3D animation, motion graphics, and animatronics for the baby and the PS3.
Music/Sounds: Ambient noises of babies crying among a bunch of other noises as well, the ambient of the empty white room as if it was an industrial hallway.
Scare Factor: High. This ad is very unnerving for people who are not used to the obscure advertising of Playstation. All of the weird noises and ambient sounds in the room all make this a pretty scary advertisement.